Memo from Sean Hannity
Subject: Our TV Ads are Reaching the UninformedSo far, thanks to donors like you, we have purchased $200,000 worth of ad space for the month of August on TV stations in Ohio and Montana. But we have several more major TV markets where these ads need to be aired. $25 get us roughly 1,000 views. $500 pays for about 20,000 views.
We are putting this ad (and several others) on TV during non-news shows that average Americans watch. The goal is to educate more average Americans and move them to put pressure on their elected officials to do something about it.
Our polling shows that average Americans still don't know the details of the recent IRS scandals. But we've also learned that when we show them what happened, they overwhelmingly disapprove of the IRS actions and want congress to do something to fix it.
Tea Party Patriots will keep the pressure on and convert public sentiment into real, permanent, substantial reform of the entire tax system.
Help us get our ads in front of more people, on more TV stations, in more cities. Donate now to support our ads and move us closer to reforming the IRS.
In the videos, why say "Reform the IRS"? Why not "Abolish"?
The goal is the same. We want to get rid of the current system and replace it with something better. The problem in getting overwhelming public support for it lies in how people interpret what we say.
We extensively studied the responses of average Americans to a variety of different ways of communicating our message. We learned that only a very small percentage of the public accurately comprehend what we mean when we say "Abolish the IRS." Most think that means we want absolutely no taxes of any kind. As soon as they hear "Abolish", they stop listening and run the other way. And while there may be some folks out there who would be happy with no taxes, that's not exactly where Tea Party Patriots is heading.
Tea Party Patriots is for Limited Government. And we understand that in order for that Limited Government to operate it will be necessary for taxes to be collected. Under the current system government is way too big, and the method for collecting taxes is corrupt, broken, and unfair. When we say "Reform the IRS", people understand it and support it.
If you want to abolish the IRS, join us in recruiting the people who are currently uninformed or misinformed. Once we get them connected we can begin to educate them and build a large enough following to finally make the changes America needs.
Take one step now and share the link to our petition (ReformTheIRS.com) on Facebook and with your email list. Include your own words about why you think the IRS needs to be replaced with something that works.
Change like this doesn't happen overnight. It takes persistent, consistent, and patient effort by committed citizens like us. We will make it happen. Tea Party Patriots has the strategy, the stamina, and the staying power to see this through to fruition. Stay with us and before long we will be able to celebrate our victories together.
Why run ads in places where lawmakers have already pledged to back tax reform?
If a lawmaker has already pledged to support tax reform and that lawmaker happens to be in a position of leadership then they are two-thirds of the way to the goal. The final (and most difficult) third is actually submitting a bill and then fighting to pass it into law. We are educating and then organizing their constituents to push the lawmakers through that final third and across the goal line. It's difficult for elected officials to ignore a groundswell of pressure from the voters who live in their home district.
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